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Advertising the Message
When the first volume of Millennial Dawn neared publication, Russell placed an announcement in The Christian Herald. It piqued the interest of at least one Herald reader, leading to their eventually committing themselves to Watch Tower teachings. Publication was subsequently announced through The Herald and the book sent for. A. I. Ritchie recalled his father sending for the book: “In 1886 my father saw your advertisement in the Christian Herald that Volume I, Millennial Dawn, was in preparation. As soon as he saw the announcement that it was ready, he sent his $1 and got its teachings, accepting it as rapidly as he saw that it harmonized the Scriptures.”
A brief review of the book found in the October 7, 1886, issue of The Christian Herald caused controversy later. The review was very positive: