This is the story of one of the key resources for researching Watch Tower history in the last years of Pastor Russell and the first few years of Judge Rutherford’s presidency. It is not the history of doctrine and belief – that is well established in the various publications of the Society over the years – but the day by day history of the actual Bible Students, over a more than ten year period.
The resource is a newspaper called originally
the St. Paul Enterprise (and later The New Era Enterprise). For
convenience we will normally just call it the Enterprise in this article. It ran from 1910 until around 1928, but
the period from 1914 to 1922 was the most productive for Watch Tower history. It
disappeared from general view for many years, but a local history association
in St. Paul put surviving copies on microfilm and this has made it more
accessible for those interested.
The background
The
Enterprise started life as a local secular newspaper for the St. Paul area
in Minnesota in 1910. It was the brainchild of William Lincoln Abbott
(1868-1917).
Abbott came from a newspaper family, and
had a long-standing printing business in St. Paul. The paper covered local news
and local politics and was similar to hundreds of different small news outlets
that came and went throughout America.
The Bible Students were anxious to get CTR’s
sermons into as many papers as possible, and a Bible Student syndicate was
created to do this. Sample sermons were sent unsolicited to papers, with an
offer to provide them on a regular basis without charge. By 1913 there were
reported to be over two thousand newspapers handling this material.
When a sample sermon on the subject of
Armageddon landed on the Enterprise desk
in late 1912 it was in the middle of a local political campaign. Abbott was
campaigning for Woodrow Wilson and the Democratic Party at the time. A rival
candidate, former president Theodore Roosevelt for the Progressive Party had
the slogan “We stand at Armageddon and we battle for the Lord.” Abbott mistakenly
assumed CTR’s copy was a political swipe at Roosevelt and it was swept up and
printed without him even reading it.
From the Enterprise for Friday, 1 November 1912
The error was soon noted, not least by “a
number of clergymen” who protested its inclusion.
The story was told a number of times. The
cutting below comes from the Enterprise
for November 21, 1916, as part of the Memorial number for CTR who had died
three weeks before, when they reprinted that first sermon on Armageddon.
As indicated in the above report, it was
time to enter stage left, one Charles L. Dick (1876-1946). Dick was a member of the local class of the
International Bible Students and he asked for the sermons to be included on a
regular basis in the Enterprise.
The businessman in Abbott set Dick a
challenge. Get the Enterprise a hundred more subscribers and he would run the sermons
for a year. Dick immediately got to work.
From a later account in the November 10, 1917,
paper, written by W H Bradford:
Returning to these events back in November
1912, the paper on November 22 (and for several issues thereafter) carried the
following notice:
Although there were clergy objections, the
correspondence columns were soon filled with Bible Students enthusing about the
sermons. As an example, the December 27, 1912, issue carried long letters from
two local Bible Students, W H Bradford and L J Lundgren.
Both men would later serve as editors of
the paper.
The result was that the sermons appeared
each week, and also news of Bible Student activities. What cemented the
relationship and ultimately set the Enterprise
apart from hundreds of similar broadsheets was that gradually the owner/editor William
Abbott became interested in the Bible Student message. Going back to the November
21, 1916, account quoted earlier, it said of Abbott:
William Abbott was baptised into the faith
in October 1915.
One might imagine that Abbott’s conversion
and the paper’s change of focus would be welcomed by many, and no doubt it was.
However, there were problems from two sources.
First, there were those who had seen their
secular paper taken over by Bible Students.
In the July 25, 1916, paper, Abbott wrote:
Then there were Bible Students who were
concerned about the influence the Enterprise
might have as a rival to The Watch Tower, with Abbott’s “newly
converted” status. In the same July 25, 1916, article, he tried to reassure
them:
The seeds for future problems after CTR
died just three months later are clearly seen in Abbott’s comments here.
The paper constantly tried to reassure its
readers that it was not in competition with The
Watch Tower; its pages were for
sermons from accepted sources, and testimonies and news of general interest to
Bible Students.
A letter from CTR dated May 22, 1913, gave
tacit support and was reprinted more than once, signed “Your well-wisher.” A letter from the Pastor Russell lecture
bureau dated 24 November 24, 1914, was reproduced in the paper for December 11,
1914:
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By 1915 it was admitted that the paper
could no longer survive without Bible Student subscribers and there were
several campaigns, aided by some pilgrims, to gain more readers. (See for
example Abbott’s article about the Chicago City Temple in the February 26, 1915,
issue). The die was cast. There was no turning back.
What was on the menu?
The Enterprise
particularly scored as a beacon for scattered believers who had no regular
class to associate with. As well as reviews of conventions and selected
sermons, a key feature was the correspondence columns. Voices of the People. What Our Readers Say was rebranded for a
while as The Weekly Testimony and
Fellowship page.
People’s testimonies and also obituaries
provide us today with a remarkable insight into the past, taking us back to the
very early days of the Bible Student movement. As just one example, although actually
in another part of the paper, the 1922 Cedar Point, Ohio, convention review,
included an interview with a Thomas Hickey. Thomas had been part of CTR’s
original Bible Study group back in Pittsburgh in the 1870’s.
The letters and contributions came from
not just far-flung parts of America, but other countries too. Frederick Lardent
became British correspondent and agent for the paper. Collectors of motto cards
will know his name well. The international readership made the local title St. Paul Enterprise an anachronism and from
December 1919 it became The New Era Enterprise
for the rest of its history.
CTR was attacked frequently on both a
personal and theological level in the religious press of the day, and the Enterprise took it upon itself to jump
to his defense. A special 8 page issue published on November 6, 1914, is of
particular value and was reprinted. It prompted the Lecture Bureau’s response
above.
Other special issues included a very
detailed funeral report for CTR. Abbott attended the funeral, and was asked not
to report any details before The Watch Tower
did. He had differences with certain long-time Bible Students and wrote a
series of very candid letters back to his wife in St. Paul. She promptly
published them in the Enterprise
which came out before The Watch Tower.
Abbott’s funeral letters covered all manner of details not found elsewhere,
including Maria Russell in the funeral procession.
Further notable issues included the serialisation
of the Rutherford-Troy debate, the reports from the various Cedar Point
conventions, and a detailed reporting on the arrest and subsequent sentencing
of JFR and his seven companions in 1918. During those difficult times the paper
chose its words very carefully, but kept readers informed right through to
their release and the charges being finally dropped. While The Watch Tower gave readers articles on “the message” and “the
signs of the times,” for actual NEWS of what was going on - this is where the Enterprise scored. And for historians,
it is where it scores today.
We could add reports on conscientious
objectors, past conversations with people like Benjamin Wilson of the Diaglott, advertisements for dubious
health remedies, “situations wanted” and selling off old magazines and films.
Various extra publications were advertised in spite of cautions expressed, particularly
after CTR’s death. These included Frederick Lardent’s Comforted of God and Call of
the Bride, W H Bradford’s The Rich
Young Man whom Jesus Loved, Horace E Hollister’s Cryptology of the Kingdom, ‘Dorcas’ The Faith, and perhaps most well known, The School of the Prophets, a manual for public speaking written by
J C Lardent (brother of Fred) and C E Stewart (then editor of the paper).
A letter has survived from the Enterprise editor to the Library of
Congress to get The School of the
Prophets copyrighted.
Courtesy of the Robert R. collection
From 1917, the defections from the IBSA were sometimes covered, but the
paper’s stance was firmly on the Watch Tower Society’s side, and urged its
readers to vote in their recommendations as Society directors. J A Bohnet in
particular took it on himself to attack and debate with the breakaway Standfast
movement, which seems to have exercised Enterprise
minds considerably at the time. The Standfasters were mentioned in passing in
JFR’s resolution announcing the new name “Jehovah’s Witnesses” in 1931 although
by that time they had basically disintegrated.
Bohnet was always an entertaining
contributor. He wrote about everything from how to clean wallpaper, to
promoting a cancer cure mentioned in earlier Watch Tower magazines, to fanciful theories about the Garden of
Eden – maybe Enoch was ensconced there and would throw an apple at any plane
flying over that part of Armenia…
Others contributors included Albert Franz,
who had a regular column at one point. He was an older brother of Frederick
Franz, a later Society president.
Changing times
The first editor was the paper’s founder,
William Abbott. On occasion he was assisted by local Bible Student, William
Henry Bradford (b. 1872). Bradford stepped in as acting editor for a number of
weeks during 1915 and wrote extensively for the paper.
But in early 1917, quite unexpectedly, William
Abbott died. His funeral was conducted by Charles Dick. His widow, Laura Mary (May), who was always billed as Mrs W L Abbott (1874-1950), continued
the paper, and in the circumstances made a very good job of it. But then,
starting in February 1918, the paper gained a new editor, Charles Edwin (Ed) Stewart
(1873-1949). May Abbott was to remain as proprietor of the paper until
September 1921 when she sold the printing business to a neighboring printer.
Stewart inherited the mailing list and some equipment to continue the work. His
tenure produced a period of stability for the paper with clear goals and
limits, which lasted nearly four years.
From the June 27, 1921, issue, the
business heading had Stewart as editor and J L Albright as business manager.
When L J Lundgren replaced Stewart in December 1922, Albright continued in that
role.
Ed Stewart had gained some previous
newspaper experience as a press agent during the 1913 transcontinental tour
with CTR. He had also written letters and articles for the Enterprise, and was quite well-known before being invited to take
the post.
His abilities and also his loyalty to the
Watch Tower Society had been noted. Not only did it get him the job at the Enterprise, but his continued record as
editor was responsible for him moving on at the end of 1922. He was invited by the Watch Tower Society’s president, J F
Rutherford, to come to Brooklyn to assist Clayton J Woodworth with The Golden Age magazine that had started
in 1919.
The details are revealed in a letter
Woodworth wrote to Stewart, dated December 25, 1922.
Courtesy of the Robert R. collection
The remainder of the letter was designed
to set Stewart’s mind at rest about coming to Bethel, and the dangers of pride
in the editorial departments. Robison’s story (the man Stewart replaced) is
told here:
https://truthhistory.blogspot.com/2014/04/the-watchtower-and-universalism-almont.html
Woodworth
ended his letter:
It is noted in the letter that Woodworth,
Rutherford and Stewart all met up at the 1922 Cedar Point convention. The Enterprise covered it extensively and Stewart
made a very good impression. It is also noted that “the boy” might go with him.
This would be his son Ned, who would have been about eighteen years old at the
time. (Full name: Clifford Edwin Stewart, 1906-1982). However, Ned’s life story
sent to the Watch Tower Society in 1951 omits any mention of him going with his
father.
Charles Stewart (Ed) appeared as assistant
editor in The Golden Age from the
February 4, 1923 issue. Then, after over a year on The Golden Age, he received the following letter (reproduced from his
son’s 1951 history.
March 19, 1924
Mr C E Stewart, Office
“The Editorial Committee at a meeting last evening unanimously
elected you as a member of that committee to fill the vacancy. We hope that you
will be pleased to accept the place, believing it is a favor from the Lord to
be one of the editors of THE WATCH TOWER."
Stewart’s name first appeared as part of
the editorial committee in The Watch
Tower for April 15, 1924, replacing that of George Fisher. However, in 1926
he re-located back to the St. Paul area, most likely to care for family
responsibilities. It is noted in his son’s 1951 memoir that he (the son) became
“seriously ill” in that year, and took several years to recover. Back home, Charles
Stewart appeared in the Enterprise as
a pilgrim and convention speaker and remained a dedicated Jehovah’s Witness
until his death in 1949.
Decline and Fall
As
the 1920s progressed, the importance of the Enterprise
declined. The Golden Age magazine mentioned above took over certain aspects that
the Enterprise previously filled. Key
writers like Bohnet basically switched to writing for The Golden Age instead. The Watch Tower Society became increasingly
cautious about other regular publications, especially as there were several
opposition papers in circulation by the mid-1920’s.
As noted above, once Stewart moved on in
1922, another local Bible Student, Louis J Lundgren (1871-1959) became editor
for the Enterprise. It was here that
problems between the paper and the Watch Tower Society surfaced. Looking at it
today, Lundgren started to publish material that the Society would no longer have
touched; such as carrying advertising for the Concordant Bible translation in 1923. But the catalyst was an issue
relating to events in 1924, although it did not become public until 1925.
The story was told
by J F Rutherford in The Golden Age
magazine for December 2, 1925.
In the 1920’s JFR gave a series of
lectures at large conventions that were widely reported. In August 1924 at
Columbus, Ohio, the subject was “Civilization Doomed.”The Enterprise had loudly proclaimed that it would always print
Rutherford’s lectures in full but then censored this one considerably. A total
eleven paragraphs hit the cutting room floor. What made it worse was that a
normal secular paper The Ohio State Journal
quite happily printed the lecture in full. Rutherford was obviously not seeing
the Enterprise by this time because
it was over a year before it was brought to his attention, and he wrote a three
page broadside.
He summed up the background:
Rutherford then reprinted the eleven
missing paragraphs, and noted that the editor of the Enterprise had been soliciting subscriptions for the paper at IBSA
conventions on “the pretense of publishing the truth.” It had deliberately
deleted material “referring to the Devil’s organization, and that was done for
fear of losing worldly support.” He praised the honor and courage of The Ohio State Journal in contrast and
concluded:
As one might expect, such a criticism
provoked an immediate response from the Enterprise.
But it wasn’t designed to build bridges. In the December 22, 1925, issue Lundgren
headed his rejoinder “Peace and Good Will versus Discord and Intolerance.” As
he saw it, his was the side of “Peace and Goodwill.” The Golden Age article was a malicious attack using the recognised
tools of the adversary. But never mind, because (quote) “THE ENTERPRISE will
continue as before with its cheering message of love and with a wholesome smile
on every page…”
A more conciliatory tone was taken in a
letter from Albert Franz in the same issue, which attempted to explain how the unfortunate
problem had come about. Franz argued that it wasn’t just The Enterprise soliciting for subscriptions at conventions; other
papers were doing the same, even though their promises of printing Watch Tower material
were hollow. Of course, what singled out the
Enterprise in that company was its exclusive claim to represent “the truth.”
In the next issue, January 5, 1926, the
correspondence section was larger than usual and brimming full of testimonials,
although no-one mentioned the elephant in the room.
There was obvious fall-out.
Shortly afterwards long-time business
manager Albright disappeared from the paper, although Lundgren continued as
editor. Regular contributors like Franz also disappeared, for a while at least.
Then in June 1926 the bi-weekly paper was reduced to a monthly. It appeared that the writing was on the wall.
There was a certain recovery in 1927.
Lundgren departed early in the year, to be replaced as editor by another St.
Paul Bible Student, Albert F Lawrence (b. c.1894). Research reveals that Albert
F was May Abbott’s brother, and was connected to the same printing business his
brother-in-law William L Abbott started. Albert Franz started to reappear in
the Enterprise, notably in an article
on the pagan origin of Christmas in the December 1927 issue. J A Bohnet, while
still concentrating on The Golden Age
and writing letters to The Watch Tower,
also came back briefly to correct information on Pastor Russell’s history and
then to write his own father’s obituary in May 1927. And in August 1927 Judge
Rutherford’s convention lecture “Freedom for the Peoples” was printed –
uncensored one assumes - with or without permission.
The last issue of 1927, December, was an
eight page special, reprinting a 1926 Bible Student debate. It also announced
that a steady increase in subscriptions meant they could go to a semi-monthly
paper from mid-January 1928, with no increase in subscription costs.
It all looked good, but it wasn’t to last.
With a more secular content than before, the Enterprise soldiered on until the issue for May 1, 1928, and then
disappeared. The Minnesota Historical Society’s micofilmed collection gives no
clue as to what happened then. Some library records suggest it may have existed
until 1930, but they are in error. The epitaph to the Enterprise was fittingly written by former editor C E Stewart (now
back in the St. Paul area) and appeared just over a year after the final known
issue of the paper in The Golden Age
for July 10, 1929.
As Stewart said: Rest in Peace.
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