1911 Revival

Guest post by Tom S. to whom we owe many thanks for research material.

In 1911 a revival of sorts swept the United States. It was called “The Men and Religion Forward Movement.” It was backed by many notable men, including J. P. Morgan. The group wanted to use business methods in religion and thus encourage a greater influx into churches.

A door-to-door campaign was conducted from September 1911 to April 1912. Responding to this, the October 15, 1911, Watch Tower published a small card that could be cut out and presented to the caller.

The card was later printed in various formats. Into the 1920s it was seen as a kind of identity card.